From the role the channel plays in IT vendors’ go-to-market strategies to best practices for building vendor-partner relationships, here’s what 20 channel chiefs had to say. Here’s Advice ...

There have been moves in the past week at Cybit, Illumio, Warp Technologies, Bibby Financial Services and CMC Networks.

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of ... If you sell power tools, for example, you’ll choose marketing channels where general contractors may see your ...

B2B marketers—and especially those taking an account-based marketing (ABM) approach—will benefit from delivering personalized campaigns on specific, best-fit platforms, because they can align sales ...

Introduction In the dynamic world of software, creating an exceptional product is just the beginning. The real challenge lies ...

Companies with more cash than debt can be financially resilient, but that doesn’t mean they’re all strong investments. Some lack leverage because they struggle to grow or generate consistent profits, ...