For instance, when you ask them to compare your brand to a competitor, do they start off by talking about a product or do they start with an emotion? Those subtleties can be exceedingly valuable in ...

“Over the last 40 years an array of brand-tracking studies by academics and independent research houses have proven again and again that brand preference is a primary driver of customer choice ...

Search Lift, on the other hand, captures actual human behaviour. When someone takes the time to type a category or even your ...

Brand preference is the secret weapon for growth. In challenging times business leaders should turn to brand preference to gain provide an edge over the competition, according to DDB’s Rupert Price.

“You should use the usual brand tracking studies and surveys, but pay attention to the timeframe to measure the impact of one specific activation.

Awareness, Trial, and Usage tracking can be enhanced if technology updates it in real time. Tracking studies: moving with the times | pharmaphorum Skip to main content ...

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. "Market research and ...

In addition, the firms say that organizations will be able to conduct market research and brand tracking studies using structured and unstructured feedback 'in a fast and cost-effective way'. Zoe ...

For years, marketing effectiveness has been measured through engagement metrics, sales data, and brand tracking studies. But none of these capture the implicit power of brand identity.

Tracking studies tend to be very stable over time. Brand attribute scores, particularly for established brands, often do not reflect planned advertising responses, favour dominant brands (because they ...