The Australian Financial Review has named Howatson and Company as its creative agency of record, following an invitation-only ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Marketing maturity is crucial because it directly correlates with the efficiency and success of marketing efforts. According ...

Customer segmentation insights are embedded into the company's Brand Audit process, which examines brand positioning, competitive landscape, customer perception, and marketing alignment.

Developing your global strategic brand and tactical plan is a process that arrives on the doorstep at the same time every year. Despite this, how often do we find ourselves rushing the brand ...

The Brands for Less campaign shows AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

This disconnect happens because of a decades-old tradition persisting in cultures and boardrooms: Agencies always present ...

US-based meat snacks producer Stryve Foods has commenced a formal review of “strategic alternatives” to drive growth.