UPSC Topper Harshita Goyal AIR 2 shares her UPSC preparation journey, strategy and tips for smart UPSC study & success.

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public ...

If you notice any of these red flags when it comes to your company's messaging, you need to explore a new marketing/PR path.

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for. Here’s how.

Creating diagrams that captivate an audience requires a blend of creativity and strategy. Diagrams are powerful tools for ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

The arrival of Air India's brand-new offering Vista Verve ... a complex undertaking,” said Anjali Birla, head - customer strategy and intelligence, Air India. Advt A spokesperson emphasises ...

And thus, they’ve adopted a multi-brand strategy by establishing many car brands for different purposes. Apart from the main Chery brand, they’ve got iCar for electric SUVs, Omoda/Jaecoo for ...

From Song to Strategy: American Rebel's CEO Andy Ross Shares the Brand's Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s Patriotic Brand to Becoming the Next ...

This could pave the way for the rational design of brand new, highly-efficient non-noble metal-based cathodes for commercial PEM applications—finally bridging the gap from laboratory to factory.

“In the face of increasing economic uncertainty, Ascott’s flex-hybrid operating model is now reinforced with a multi-typology brand strategy. The core strength of the flex-hybrid model lies in its ...