Community helps drive brand loyalty, according to research
As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...
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Why ‘Roasting’ Your Customers May Help Your Brand
The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...
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Industry research positions brands as thought leaders
SME South Africa, author of the highly quoted SME Landscape Report, is familiar with the benefits of sharing industry ...
February Girl Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were ...
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Weight-loss drugs Ozempic, Wegovy help people drink less and smoke fewer cigarettes, new research finds
A small study confirms observations what users have observed: the medications reduce their cravings for alcohol.
Primo Brands: Q4 Earnings Snapshot
Primo Brands Corporation (PRMB) on Thursday reported a loss of $157.7 million in its fourth quarter. The Tampa, Florida-based company said it had a loss of ...
February Girl Group Member Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!