The basic brand benefit ladder includes the following elements. Technical attributes include physical characteristics of a product or service, such as the ingredients, quality level, or aesthetics.

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive customer engagement.

Both positioning and branding have become more sophisticated, and the modern digital marketing mix includes a sharp understanding and execution of both.

Market segments are never static. With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning evolving in 2025?

The lowest rung on the ladder, and consequently the least desirable point, is brand unawareness. That shouldn't really take much explaining; it means consumers do not know your brand exists.

The Multi-Position Pro Ladder was designed with POWERLITE™ rails to decrease the weight of the ladder making it easier to load, unload and configure. End users can operate this unit as a twin ...

e&, a leading global technology group, today unveiled its latest brand positioning, "Go for More," inviting audiences worldwide to discover its vast ecosystem of innovative services and solutions ...

This article discusses the common pitfalls found in brand positioning, arguing that in order to be effective brand positioning should have a strong message that some people love, and some people ...

Robert Policht provides instruction regarding how to position an aerial ladder and aerial bucket for rescue, ventilation, master streams, ingress/egress and special situations ...

Senior executives must translate the brand positioning into something that can be communicated, digested, understood, and acted on by all employees at all times.