Using brand tracking platform Tracksuit, the marketing and creative teams were able to identify key value propositions consumers associated with M.M.LaFleur and its product set. By tracking unprompted ...

SAN FRANCISCO--(BUSINESS WIRE)--Alembic, the leading AI-powered marketing intelligence platform for enterprises, today announced the preview release of its Brand Health Daily Sentiment Tool. This ...

NEW YORK, Aug. 15, 2024 /PRNewswire/ -- quantilope, a leading provider of automated market research technology, today announced its exciting new Better Brand Health Tracking (BBHT) certification ...

Metrics serve as the backbone of any tracking study, offering a structured way to measure brand health, customer sentiment, and market trends. Choosing the right mix of metrics means balancing the ...

The true nuance of brand health tracking and the power that is held by brands in our brains is locked in that subconscious file storage in our brain. This leads to electroencephalography, or EEG.

Alongside my work with brand health tracking platform Tracksuit, I’m fortunate enough to be trusted to teach marketers around the world how to upskill and create more impactful campaigns. Whether I’m ...

This approach fails to take into account the behaviors of 2025 consumers. And it is providing companies with a blurry and incomplete picture of marketing effectiveness and their overall brand health.

LEBANON, N.H., June 23, 2025 /PRNewswire/ -- Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Brand Ads, the recruiting industry's ...

Conducting longitudinal studies to track changes in brand love over time allows for the identification of trends and the long-term impact of marketing strategies on client relationships. Finally, ...

A booming area of the category is health tracking rings, with one brand, Oura, leading the way. Oura gained a name for itself among high-profile influencers and celebrities.