Using advanced brand tracking tool Tracksuit, M.M.LaFleur has been able to ensure its marketing and messaging pivots align with its lifestyle-centric designs.

Alembic, the leading AI-powered marketing intelligence platform for enterprises, today announced the preview release of its Brand Health Daily Sentime ...

Neuroscience is increasingly showing that the self-reported studies that form the backbone of marketing research are flawed.Dr Shannon Bosshard, founder of brand health tracking platform GreyMattr ...

The company's new solution, Appcast Brand Ads, engages and nurtures talent on social media platforms and proves the "halo effect" of brand advertising on recruitment marketing outcomes ...

This approach fails to take into account the behaviors of 2025 consumers. And it is providing companies with a blurry and incomplete picture of marketing effectiveness and their overall brand health.

quantilope, a leading provider of automated market research technology, today announced its exciting new Better Brand Health Tracking (BBHT) certification course.

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less perilous than the alternative of a brand standing still.

A booming area of the category is health tracking rings, with one brand, Oura, leading the way. Oura gained a name for itself among high-profile influencers and celebrities.

Tracking studies are essential for brands seeking to improve performance, optimise marketing investments, and uncover consumer trends. But with so many potential data points to track, it can be easy ...

Explore the concept of brand love in B2B marketing and understand the importance of measuring its impact on long-term business success and customer loyalty.

The new course empowers consumer insights professionals with hands-on training to help transform the way brands track brand health and understand brand growth.