The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

The second strategy focuses on strategic platform ... As digital environments continue evolving, personal brand development increasingly represents an ongoing practice rather than a one-time ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

The Web Development and Experience team plans, designs and implements digital tools and products used by members of the UMass Lowell (UML) community every day. The team oversees the uml.edu site and a ...

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

Franchisees are increasingly buying into dual-branded units since they lead to higher sales compared to a standalone ...

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? It's a ...

There might be significant shifts in the market that push your strategy in a certain direction, or cultural changes that could necessitate changes to the way you approach your brand's development. If ...

DAMAC Properties has revealed its Chelsea Residences by DAMAC, its residential development born from its global partnership ...

Lawless Group appointed a new CMO to lead brand growth, digital strategy and marketing innovation across its core industry ...