Transitioning to a ‘Blue Economy’ can reshape the ocean landscape by John Virdin and Pawan Patil, contributors - 11/18/16 11:55 AM ET ...

In their 2005 best-selling book Blue Ocean Strategy W. Chan Kim and Renée Mauborgne explicate two types of market growth strategies: red ocean strategy and blue ocean strategy. Unlike other ...

Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new market spaces—"blue oceans"—that are ripe with opportunity and devoid of competition.

The United Nations declared 2021-2030 as “The Ocean Decade” and the 30×30 Campaign pledges to protect at least 30% of the ocean by 2030. Despite these commitments, the ocean remains ...

Blue ocean leadership works because the managers’ “customers”—that is, the people managers oversee and report to—are involved in identifying what’s effective and what isn’t.

May 31, 2023. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article.But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD ...

Instead, Blue Ocean pens their kanpachi in the warm, open waters of their natural environment. “We’re in 200 feet of water, in conditions that mimic 30 to 40 miles offshore from the U.S ...