When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user's directed to a Web Site page known as a landing page. The page features information on the product ...

The landing page builders market is growing rapidly as businesses, marketers, and entrepreneurs seek efficient tools to ...

Tips for Effective Website Landing Pages 1 minute read By TIME Staff May 29, 2012 10:17 AM EDT ...

Your website landing page is usually the first glimpse a customer will have of your product or service, making them an important touch point in your online presence. Here’s our pick of the best ...

For example, website landing pages for financial services companies have a median conversion rate of 8.4%, whereas website landing pages for SaaS companies have a median conversion rate of 3.8%.

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...

Key Takeaways : Landing pages should act like skilled salespeople, capturing attention and guiding visitors through the sales process. The “above-the-fold” content must immediately capture ...

5. Stay Above the Fold When a lead comes to your landing page, they’re there for a reason: to get the asset or offer they’re looking for and maybe get some extra information along the way.