Without positioning, you’re like a traveler without a road map. ... Complete the element map and write your basic positioning statement. From there, all other marketing copy will come.

At the most basic level, market positioning refers to consumers’ perception of your product, service, and brand. ... Why Position Statements Aren’t Always a Good Idea.

Just like the foundation of a house, positioning statements aren't beautiful, but they provide something to build on. Craft a positioning statement based on benefits. In your positioning statement, ...

Answer: First, use your customers' most desired benefits as the basis of the positioning statement. A positioning statement has four parts: the name of the customer segment, the most important ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

At some point, though, you want to refine and expound on that profile by creating a target market profile and positioning statement. The value of undertaking these exercises can be reduced to one ...