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Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

FanDuel, Kaizen Gaming and Sportradar were the standout winners at the inaugural SBC Awards Americas, each taking home two ...

"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...

Loreal Lynch is Chief Marketing Officer at Jasper, a leading AI marketing platform. She was previously at Stripe, Salesforce and Tableau. Lately, I’ve been thinking about the “Mad Men” era.

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

Search Engine Land » SEO » The latest jobs in search marketing Chat with SearchBot Please note that your conversations will be recorded. Looking to take the next step in your search marketing ...

Days after Elevance Health assured investors it remains optimistic about Medicare Advantage, the health insurance company announced it will stop marketing most products under the program.

Tesla Inc. TSLA has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...