Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the ...

As a former B2C marketer who has been B2B for the past 22 years, I’m optimistic about the current marketing revolution that is transforming our work, in companies both large and small. The changes ...

Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s shortfalls: Sales complains that “these leads ...

Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. The post ...

Opinions expressed by Entrepreneur contributors are their own. There’s no shame in admitting it: Generating leads is exhausting. It drains your time, resources and patience. But despite its inherent ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...