Some 88% of B2B marketers use content marketing for their marketing efforts ... offering an opportunity for marketers to create (for example) contests and other content that engages audiences.

Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and ...

The news wasn't all rosy, though. For example, although 72% of B2B marketers are more focused on building long-term relationships than on getting quick results from their content marketing, only half ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

As part of my ongoing analysis of the entries to the B2B Marketing Awards 2024, here are some examples of podcast campaign integration ... visual interest while the podcast created enduring content.

B2B Marketing Just Got Smarter: Vereigen Media Hosts Exclusive Austin Event to Elevate Lead Generation in 2025 ...

As the B2B marketing landscape continues to shift ... Gain insider knowledge on the latest trends in content syndication and ...