Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

RMNs increasingly enable both endemic and nonendemic brands to leverage retailers’ powerful and highly granular first-party ...

The traditional marketing funnel, which guides customers from awareness ... tailored ads based on user engagement, and predictive lead scoring prioritizes prospects with the highest likelihood of ...

In marketing, commentary on the funnel has often gone the ... that explain Roach’s observation that consideration-focused ads are often compromises – secondary messages that are not important enough ...

ChatGPT handles over 1 billion web searches every week and has 400 million weekly users. About 64% of people are likely to ...

Samsung Ads Reinvents How Consumers Experience TV to Generate Results for Brands Across the Funnel – From Awareness to Consideration to Conversion Complementing the new offerings on Samsung TV Plus, ...

AI-powered shopping assistants like Maya, MyFashionGPT, and Rufus are reshaping e-commerce with personalized experiences and ...

Perion Network Ltd. (NASDAQ: PERI) Q1 2025 Earnings Call Transcript May 13, 2025 Perion Network Ltd. misses on earnings ...

a 3x lift in ad recall, and a 2x lift in brand awareness and consideration when measured against CTV control groups. This performance has been a key driver in attracting new customers to Viant in ...