Apple is reportedly getting ready to shake up its iPhone naming strategy. There are rumours that the company could replace the iPhone 17 Pro Max with a new model called the iPhone 17 Ultra.

Every September, Apple’s new iPhones dominate ... the real question is how the upcoming iPhone 17 Pro stacks up against its larger sibling, the iPhone 17 Pro Max. From what we know so far ...

This time, Apple is likely to introduce four models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and an all-new addition to the lineup — the iPhone 17 Air. A recent leak from prominent ...

The Ultra suffix is a relatively new addition to Apple’s lexicon but is becoming increasingly common. For years, there have been rumors and reports about Apple preparing to launch an iPhone Ultra, ...

Apple, a leading smartphone brand, has reportedly been preparing to unveil the iPhone 17 series this September (2025). As per the early leaks, it was suggested that it could be one of the biggest ...

Among the new models, the iPhone 17 Pro Max is creating a lot of buzz with its leaks and rumours. Here's what the latest ...

which was previously only available in Apple's high-end offerings like the iPhone 15 Pro and the iPhone 16. Apple Intelligence offers plenty of benefits such as smart writing tools, a Clean Up ...

Kuo claims that Apple will put the new version into production sometime in 2026. Furthermore, the analyst has even worse news for the fans of the AirPods Max ... Pro model alongside the iPhone ...

The anticipation for Apple's iPhone 17 series is growing, particularly for the Pro Max model, expected to launch in September ...

There's plenty of speculation about the newest iPhone Pro's release date and specs, plus how tariffs could affect the price. Abrar Al-Heeti Senior Technology Reporter Abrar Al-Heeti is a senior ...

Apple is reportedly gearing up to mark the 20th anniversary of the iPhone in 2027 with a launch ... glasses will likely link with Apple's Vision Pro headset, adding another layer to Apple's ...

Apple has denied Fortnite's return to iPhone in the US. Fortnite maker Epic Games announced the news this morning and said the move by Apple would mean its game was now offline worldwide on iOS ...