Explores which app-install ad formats developers believe are most effective. Discusses what the most popular platforms and ad networks are doing to attract ad spending. Investigates new tools for ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

Google’s ad network has begun showing advertising within the flow of conversations with chatbots — part of Alphabet Inc.’s ...

China doesn't have the big mobile ad networks found in the West. Instead, there are "channels," and the top ones, like Tencent, Baidu, and Qihoo, are responsible for the large majority of app ...

Ad tech might not be as sexy a buy as it was just a few short years ago, but that didn’t stop Israeli performance advertising company Perion from buying American ad net Undertone on Tuesday for up to ...

A new open-source toolkit allows users to analyze mobile app network traffic for potential data leaks to ad networks.

These vendors include ad networks and audience segment providers ... (e.g., the sites and pages you have visited and mobile apps you use) in order to help advertisers deliver particular ads ...

Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads ...

“The main proof-point for AppLovin customers is the incremental revenue derived from advertising on the platform, attributable to APP during its relatively short conversion window. The fact ...