The fan-favorite brand recently celebrated celebrated its 40th anniversary on April 7 ...

Calling all American Girl fans! The brand has relaunched its original historical dolls in honor of its 40th anniversary.

Mattel is reissuing the classic designs of 8 characters for American Girl's 40th anniversary. But the real question isn't ...

American Girl dolls have informed and inspired generations. USA TODAY's team is sharing their own memories in honor of the ...

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of ...

The dolls each come with a book sharing more insight into the character's story and place in history ...

A survey of 5-to-13-year-old Girl Scouts found that the vast majority made decisions about who they admired based on that ...