After American modernized its brand, other carriers, such as Alaska Airlines, Southwest Airlines, Frontier Airlines, and United Airlines, followed suit. Despite being the first, the oneworld ...

Who is that airline employee wearing a cute little boxy jacket in charcoal gray? Odds are it will be an American Airlines employee testing a prototype uniform as part of the carrier's rebranding ...

American Airlines new livery features the Flight Symbol (right), a new typeface and a stylized American flag on the tail, on a background of silver mica paint. Everyone, it seems, has an opinion ...

business Local Companies American Airlines sues over U.S. government's refusal to copyright 'garden-variety' logo It’s the latest escalation in a years-long back and forth during which the ...

If booking an American Airlines flight from two smaller Eastern cities, you'll end up on a bus instead of a plane for the trip to the airline's Philadelphia hub. Other airlines are doing this too.

American’s logo is already a registered trademark, which prevents it from being used by others in commercial settings, but copyright registration would provide a broader set of protections.

American Airlines reveals the reasoning behind its logo change, emphasizing a fresh brand identity for the future.

American’s logo is already a registered trademark, which prevents it from being used by others in commercial settings, but copyright registration would provide a broader set of protections.