Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a hyper-saturated blue-green that occurs when a single kind of cone cell is ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Discover how the genetics behind your eye color connects to various health conditions, from melanoma risk to pain ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Is color real? Does everyone see the same color green? How many colors can the human eye see? Color helps us to remember objects, influences our purchases and affects our ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye ... into one of the study participants' eyes. There were five ...

And today, I envy five regular human beings who, after having their eye cones temporarily rewired with a laser, were able to perceive a new color outside the typical range of the human eye.

By firing laser pulses directly into their eyes ... human brain has never previously received. Four of the five participants were men, and three were involved in writing the study. All had normal ...