For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. 7 May 2025 2:55 pm News Uncategorized ...

Tamaqua Summerfest 2025, sponsored by the Tamaqua Odd Fellows, is on tap for Father’s Day, June 15, and will include the ever-popular passenger train rides, according to an event ...

Live Hydration Spa, located at 620 Lincoln Way, Suite 3, is open again after a 6-month hiatus. What should Ames residents ...

As our stories explore how AI is being used in operations such as supply chains, human resources onboarding procedures, marketing and sales, and pharmaceutical development, one thing is clear ...

Team Pumpkin, a full-service digital agency, has been awarded the performance marketing mandate for Miniklub, a toddler and kidswear brand. The agency will drive Miniklub’s digital growth ...

Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) remained the preferred party list group running in next week’s elections, according to the latest survey of the Social Weather Stations (SWS), ...