Customers select lighter 18-carat jewelry to satisfy their needs for durability and design while being affordable.

Gold prices have dropped 7% from their peak, boosting demand for affordable 18-carat jewellery as geopolitical tensions ease and wedding purchases pick up.

As gold prices reach record highs, jewellery shoppers in the UAE are shifting their preferences, with increasing demand for 18-karat gold over traditional 22-karat and 24-karat pieces, retailers say.

Late last quarter, Tanishq rolled out 18-carat gold jewellery for the first time in wedding collections for specific markets like north and east India. Several local retailers already offer ...

875 purity is for 21-carat gold. 750 purity is for 18-carat gold. While many people opt for jewelry made from 22K gold, some choose 18-carat gold, which contains a mixture of other metals ...