H-E-B is eyeing more potential expansion. The grocer has bought a site in Wise County, which sits somewhat northwest of the city of Fort Worth. In recent years, H-E-B has been announcing and opening stores across the region at a fairly rapid clip.

"As H-E-B continues to expand its store network across the DFW Metroplex, the retailer is excited to announce the purchase of property in the city of Dallas," the company said in

The San Antonio-based company’s rapid expansion into North Texas is finally crossing the city line with 10 acres in North Dallas.

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H-E-B purchased property in Dallas, and the company will work closely with neighbors and city officials on rezoning and planning efforts for its

DALLAS – Texas grocery giant H-E-B announced plans to bring its flagship store to the city of Dallas for the first time. In a news release Thursday morning, the San Antonio-based company said it purchased nearly 10 acres of land at the southeast corner of LBJ Freeway and Hillcrest Road in North Dallas.

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Every Texan’s favorite grocery store has just officially announced that it will be opening its first store in the city of Dallas. That's right, H-E-B, a.k.a. the best grocery store in the nation is finally coming to Dallas.

The Texas grocer announced on Wednesday that it purchased a property in the city for its first H-E-B format store. The nearly 10-acre site is at the southeast corner of Hillcrest Road and LBJ Freeway, inside the loop in Dallas.

H-E-B is expanding in North Texas with a new Bedford location set to open in 2026, featuring a fuel station, car wash, and True Texas BBQ.

Texas-based grocery chain H-E-B has purchased land in Dallas, marking a continuation of its expansion deeper into North Texas. The 10-acre site will be on the southeast corner at Hillcrest Road and LBJ Freeway.

Company officials did not disclose the size of the planned Dallas store, but H-E-B was responsible for two of DFW's five biggest retail leases of 2024.