Jack Daniels is worried. American wine and beer brands are being pulled from shelves as a ‘Buy Canadian’ sentiment grows.
The LCBO, one of the world’s largest purchasers of alcohol, took U.S. liquor off shelves in retaliation against U.S. President Donald Trump’s tariffs, a “disproportionate response” that is “worse than a tariff,” Whiting said.
Forman, the company behind Jack Daniel's, has denounced the Canadian retaliation, calling it "worse than tariffs" and "disproportionate" to the US levies.