As preparations get underway for the 2028 Summer Games in Los Angeles, the International Olympic Committee (IOC) is embracing AI as a new operating model that spans multiple areas of its business.

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

At Advertising Week 2026, experts are hoping the conversations around AI lean into practicality, data infrastructure and ...

Ad buyers poured more upfront ad dollars into streaming than linear TV for the first time this year, according to a new report, marking a major milestone in the transformation of television ...

Gen Z’s spending power is projected to grow to $12 trillion globally by 2030. So it’s not a shock that brands are so fixated on reaching the generation; not only are they making more buying decisions ...

Judging by how quickly the industry has become laser-focused on “outcomes,” you’d think CFOs have installed a watchdog in every brand’s marketing department, closely watching over the CMO’s shoulder.

The San Francisco 49ers are celebrating their 80th year in 2026 — nearly 180 years after the discovery of gold in Coloma, California, set off the Gold Rush. The NFL team was named after the fortune ...

In 2020, video game giant Electronic Arts placed advertisements into its fighting game EA Sports UFC 4 during “replay” moments. Branding in sports video games wasn’t new, but it largely came in the ...

Ari Paparo co-wrote the VAST spec, spearheaded the creation of the IAB Tech Lab, and later co-founded Beeswax, a bidder-as-a-service company acquired by Comcast in 2021. This episode covers the origin ...

The Current is bringing you the latest news and high-profile interviews on the ground at Advertising Week New York.

Michael Kassan has had more than his fair share of pivotal moments in his working life. You might say deciding to exit a career as a tax lawyer for one in business was one such moment. Or how about ...

Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet." The rise of AI agents is forcing a fundamental rethink of bot ...