Explore the Nielsen Scarborough MLB Fandom Index and discover America's most passionate baseball markets and fan engagement ...

Explore how McDonald’s is leading New Zealand’s fast-food market as tastes and preferences evolve among Kiwi consumers.

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day ...

Post-sports seasonal shift redistributes viewership across Poland, while streaming engagement maintains steady growth ...

Nielsen enhances Streaming Content Ratings with daily data delivery, allowing faster insights for strategic decision-making ...

Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched most, and ...

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

TV audiences continue to cut cords and embrace streaming. As of May 2023, the percentage of U.S. TV homes with cable had fallen to 46.4% 1, down 12% in a single year. With significantly more choice ...