Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting ...

Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach ...

We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and ...

Nielsen data shows New Zealand outdoor retail brands are reshaping ad strategies to reach 2.21 million outdoor enthusiasts, ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.

U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour.

Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, ...

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...