Explore the Nielsen Scarborough MLB Fandom Index and discover America's most passionate baseball markets and fan engagement ...

Explore how McDonald’s is leading New Zealand’s fast-food market as tastes and preferences evolve among Kiwi consumers.

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day ...

Post-sports seasonal shift redistributes viewership across Poland, while streaming engagement maintains steady growth ...

Nielsen enhances Streaming Content Ratings with daily data delivery, allowing faster insights for strategic decision-making ...

Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched most, and ...

Nielsen has worked with World Athletics, the sport’s international governing body, on new measurements that provide deeper insights into hosting the 2022 and 2023 World Athletics Championships. With ...

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...

Explore the new CTV ad spend data in France as Nielsen enhances its Ad Intel product with deeper insights and… ...

Marketers are facing more pressure than ever. Budgets are tighter, and the media landscape is more fragmented, making it essential to demonstrate the impact of every campaign. At the same time, ...