The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Max notched the largest month-over-month growth among streaming services in March (+6%), further contributing to Warner Bros.

During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience. DMA® data is essential for any ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience. DMA® data is essential for any ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ delivers the critical data you need to ensure your advertising resonates. Take immediate action to: Determine High-Impact Channels: Discover the ...

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience.