Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of ...

One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...