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Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content marketing initiative that works to de-stigmatize the app.
Chief Marketer's Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
Alice Milligan, CMO at Morgan Stanley Alice Milligan, CMO at Morgan Stanley: People don’t always know that I left home when I was 19, with the money I had saved up from a variety of different jobs—a ...
We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...
At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.
Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.
Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel. The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior ...
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear ...
For brands, having an opportunity to leverage the Super Bowl is marketing gold. Fans, celebrities, pro athletes and the hordes of national media members trek from across the globe to take in the ...
In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...
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