The brands that win in culture to commerce won't be the most reactive. They'll be the most intentional, the most curious about culture, and the most willing to experiment says Dentsu APAC's head of ...

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Magnite’s VP and MD for Asia explains how retail media offers control, while live sports delivers scale without predictability.

Asian Paints turns waterproofing into a musical narrative, tapping seasonal repair cycles and South India’s cinematic culture to drive recall.

From AI search and real-time attribution to vernacular context and better consumer signals, the closed-door CMO forum ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

WPP Media, Publicis and Omnicom Media Group (OMG) earned the most new business in 2025, according to the latest COMvergence ...

Audi India has appointed Wondrlab as its brand communications partner, following a rigorous multi-agency pitch across various networks. The partnership will focus on creating integrated brand ...

VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the ...