Maggi’s two-minute promise has always sparked debate but step inside its factory, and the answer is more technical than you’d ...

Brands that fail to evolve visibly risk fading into irrelevance quickly. The current rebranding wave is a fast race against ...

Colgate became synonymous with toothpaste in India — in many regions, “Colgate” is used generically for toothpaste.

As IPL ads take centre stage, the momo chain is betting on fandom beyond the broadcast, embedding itself among fans who ...

Reimagining special chai-time with bold and desi indian flavours and expanding the bread category into new consumption ...

This year, SOCIAL adds a team-inspired regional menu and group-friendly drinks, with select items also available for delivery ...

The second phase includes a film with KKR players, using everyday issues like power cuts, high bills and generator use to ...

Partnership brings together RVCJ’s distribution scale and CricTracker’s cricket expertise to expand digital sports content ...

The move follows EPIC Studio’s launch, combining Juggernaut Productions and MovieVerse Studio, as the company expands across ...

Following Tamil and Telugu launches, the network adds Kannada, taking its portfolio to 11 sports channels across five ...

Avinash Kaul has stepped down from Network18, marking the end of a 12-year stint with the media network. Kaul most recently ...

Aman Srivastava has stepped down as senior vice-president and head of marketing for OAP digital business at SonyLIV, part of ...