Digiday

Digiday Publishing Summit

The relationship between publishers, platforms and audiences is pushing media companies to reassess long-held assumptions about traffic, distribution and growth. AI is upending search referral traffic ...
Digiday

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...
Digiday

How 3 brands are using TikTok Shop to expand abroad

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...
Digiday

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask ...
Digiday

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at ...
Digiday

Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Scott Fenton has a man bun, ...
Digiday

New court filings detail how WPP’s turnaround stalled — from the inside

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...
Digiday

Media Briefing: The case for and against markdown for AI bots

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...
Digiday

Creators build GEO strategies to get discovered by brands and agencies in AI search

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product ...
Digiday

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the ...
Digiday

Media Buying Briefing: How Instrument won Croc’s business in a day

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can dispute ...