In this episode of the AW360 podcast, we’re joined by Matt Owens, Chief Design and Innovation Officer at Athletics, a boutique brand innovation studio based in NYC. Matt shares how Athletics helps ...

Everywhere you look, tech companies, commerce media networks (CMNs), and advertisers are touting AI capabilities that will “revolutionize” the space. Phrases like “enhanced targeting,” “automated ...

The land of the free. The home of the brave. And the dream of many, the world over. “The shining city upon a hill”, as Ronald Reagan quoted. From the Declaration of Independence, through the ...

Not all brand memories are made with a handshake and a business card. Sometimes, they linger on the tongue—a citrusy fizz from a custom soda, a surprising twist on a familiar snack, or the deep ...

In an age where technology is reshaping every facet of our lives, the debate between human originality and artificial intelligence (AI) continues to gain momentum. At the heart of this discussion lies ...

The “AI-first” mindset emerged from Silicon Valley as a rallying cry: look first to AI to solve every business problem before considering any other option, including finding people to help. But like ...

In the IT world, there was once a saying: “No one ever got fired for buying IBM.” Today, in media buying, the same could be said for social: “No one ever got fired for buying social.” It’s the default ...

The live music industry performed at its very best in 2024. We saw some record-breaking tours from global stars across multiple genres and a strong presence of internationally renowned acts gracing ...

In a surprising leadership change in February, Unilever CEO Hein Schumacher resigned after less than two years in the position. He was replaced by Fernando Fernandez, a company veteran, who ...

The world is increasingly polarized. Companies that once championed Diversity, Equity, and Inclusion (DEI) and sustainability are now scaling back under political, economic, or legal pressures. While ...

In digital advertising, relevance is easy to talk about but notoriously hard to execute. It’s the difference between an ad that feels helpful and one that feels like noise — and it’s a major driver of ...

Whether you’re a die-hard fan or a data-driven strategist, this episode explores why sports are no longer just entertainment—they’re an economic and cultural force.