Whitney Leavitt will oversee “creative direction and brand vision at the executive level” for New York-based dirty soda shop ...

Aila Morin worked her way up the marketing career ladder by way of social media to become CMO of Merit Beauty.

Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning ...

In the AI era, approval marks the start of a new creative process, one where creatives need to become a kind of artisan again ...

Coca-Cola uses FIFA to drive growth and recruitment, with new creative leaning hard into the emotional connection between ...

Whitney Leavitt will oversee “creative direction and brand vision at the executive level” for New York-based dirty soda shop ...

On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands ...

Wendy’s moves U.S. media to WPP as it looks to reverse declining sales and overhaul how its marketing connects to performance ...

The hazelnut spread has been quick to follow up on social media.

On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.

BBDO Chicago documents the consumer complaints and environmental pressures that led to the “Protect the Peanut” initiative.

Ad Age explores why colleges and universities can no longer rely on traditional recruitment strategies to attract prospective ...