From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront ...

Creatives are turning to the one-shot format to prove their craft and deliver more emotionally engaging, entertaining content ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Telecom teams up with the National Gallery of Victoria and artist Sam Jinks to build on a 40-year partnership with ...

LinkedIn focused its pitch to advertisers on its range of video ad tools for B2B brands looking to target largely young ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

The retailer is looking at more immersive marketing to counter the quickness of social media platforms such as TikTok and Instagram.

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie.

The social platform launched two short films demonstrating how TikTok is used for cinematic recommendations.