While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from conflicting input.

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Think purple is real? Think again. Discover the bizarre truth behind why purple doesn’t actually exist (yup, seriously).

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

A mix of blue and purple — and affectionately known in the Livingetc office as 'blurple' — indigo sits on the color spectrum directly between blue and violet. Its close proximity to both tones ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but our brains evolved a solution. When we “see” a combination of blue and red ...

Red, orange, yellow, green, blue, and indigo are all just as real. But purple? Well, purple is just your brain’s way of resolving confusion. That’s right. Red and blue (or violet) wavelengths ...