While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from conflicting input.

Think purple is real? Think again. Discover the bizarre truth behind why purple doesn’t actually exist (yup, seriously).

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

A mix of blue and purple — and affectionately known in the Livingetc office as 'blurple' — indigo sits on the color spectrum directly between blue and violet. Its close proximity to both tones ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Red, orange, yellow, green, blue, and indigo are all just as real. But purple? Well, purple is just your brain’s way of resolving confusion. That’s right. Red and blue (or violet) wavelengths ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

This is the result of dyeing their clothes in natural indigo dye derived ... their heritage. Purple Island (South Korea) Technically, there is a difference between violet and purple, but we ...