In the world of women’s clothing, a 4 is a 2 is a 6. Everything is relative — unless, of course, you’re shopping in Brandy Melville’s teen-“friendly” SoHo store, where the only size is small.

Think all size 8 jeans have the same measurements? — -- If 12 inches is a foot and 16 ounces is a pound, then all size 8 jeans should have the same measurements, right? Not so fast. “Good Morning ...

As a modern woman, bouncing between sizes or struggling to find the perfect fit is standard dressing room protocol. So, no, it's not all in your head. "Customers aren't imagining the variation that ...

American clothing sizes are notoriously inconsistent. Graphic artist Jenna Josepher illustrated the size discrepancies for size 8 women's pants at major retailers. The graphic, first published by ...