PEST analysis assesses political, economic, social, and technological environments. It aids investors by illuminating risks and opportunities in a company's context. Unlike Porter's 5 Forces ...

The end goal is to determine how each of the four components is working together. A PEST analysis entails gauging external factors and how they may impact the profitability of a company.

At the start of each year trends reports are published by a host of sources – Nick Liddell explains some of the problems with this type of analysis and shares best practice on how to monitor and ...