Who knew that the secret to future proofing a $1BN brand was to teach its old assets new TWIX?" Indeed, the agency does appear to have jumped on the current trend for resurrecting heritage logos ...

Who knew that the secret to future proofing a $1BN brand was to teach its old assets new TWIX?" Indeed, the agency does appear to have jumped on the current trend for resurrecting heritage logos ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...