Things are going to get salty for Mr. Peanut in this year’s Super Bowl. The elegant legume, who was killed off in a Big Game marketing stunt in 2020, will return to the gridiron spectacle this ...

In other words, it sounds like this was—at least in part—a $320 million attempt to rebrand the posh, British Mr. Peanut mascot into a working-class, American, folk hero.

Mar. 11—Mr. Peanut and the PLANTERS NUTmobile are making their movie debut in Netflix's highly anticipated new film, "The Electric State." Directed by AGBOs The Russo Brothers and starring ...

Planters looks for someone to drive Mr. Peanut, the NUTmobile across country. By Natalie Dreier, Cox Media Group National Content Desk. January 16, 2023 at 3:17 pm EST. Enter Fullscreen Expand.

Mr. Peanut is a major character in the film, directed by Anthony and Joe Russo and based on the 2018 graphic novel of the same name, about the post-war aftermath of a failed robot uprising.

Back in 2020, Planters attempted to redesign its mascot by killing off Mr. Peanut in a fiery Super Bowl advertisement. We're not sure we'll ever be the same.

Mr. Peanut is known to be an iconic mascot and advertising logo, but surprisingly, after all these years, he has also finally made his movie debut.

Mr. Peanut's demise was also announced on his official Twitter page with a picture of a crying monocle. It is with heavy hearts that we confirm that Mr. Peanut has died at 104.

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...