The University of Minnesota (UMN) is offering to pay parents of transgender and "gender diverse" children to have their kids play with unconventional dolls, complete with genitals and sex organs. "We ...

Owners of three Milwaukee area toy stores shared their ideas for educational Christmas gifts this year.

The Toy Foundation has announced the finalists for the 2026 Toy of the Year Awards—often called the Oscars of the toy ...

These toys are all finalists for the 2026 Toy of the Year Awards, and chances are your kids will be asking Santa for them too ...

We rounded up the best Black Friday toy deals on sale now. Brands like Melissa & Doug, Mattel, Crayola, and Razor are ...

Seemingly immune to becoming obsolete, dolls are a classic toy that kids naturally gravitate to. And while they are simply fun to play with for kids, Amanda Vierheller, the co-founder and COO of ...

I’ve also found more toys and gifts for kids on sale for Cyber Monday, if you’re looking for more deals. And, as always, make sure to sign up for the Strategist Sales Alert newsletter, in which we’ll ...

When Danny Charbel’s daughter first became interested in Barbie, the professional realtor knew what needed to happen. The pair gathered the 5-year old’s newly acquired collection of dolls and then put ...

Every time Eleanor publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Barbie has launched a new study which shows conclusively that doll play helps kids develop empathy. With kids home from school and parents concerned that they aren’t getting enough social interactions ...

Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play Evidence shows that doll ...