In the 1960s, Heineken proposed a novel idea: rectangular “World” beer bottles that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds.

Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world ...

Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg.

Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by ...

A six-pack of 12-ounce bottles also runs for about $10. Heineken's iconic green bottle and red star design has become globally recognizable, but modern beer fans in the Netherlands don't seem to ...