A well-written creative brief is the road map that will lead the way. Here's how. 1. Write it down, right from the start When I was a new Creative Director at Capital One, a marketing manager called ...

The D&AD New Blood ... to work in the creative industry; pitch ideas, handle the pressures of deadlines, client demands and so on. With this objective, industry professionals working with a range of ...

Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and ...

Ad agency, design agency and marketing strategy leaders weigh in on whether new creative strategies will be sought by brands ...