A well-written creative brief is the road map that will lead the way. Here's how. 1. Write it down, right from the start When I was a new Creative Director at Capital One, a marketing manager called ...

The D&AD New Blood ... to work in the creative industry; pitch ideas, handle the pressures of deadlines, client demands and so on. With this objective, industry professionals working with a range of ...

In advertising, it can be argued that the smoothest path to great creative work begins with an equally great creative brief. But the process of delivering an effective brief is no easy task, if the ...

Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and ...

Ad agency, design agency and marketing strategy leaders weigh in on whether new creative strategies will be sought by brands ...