Or it could be due to the 200-foot-tall Zig-Zag billboard in Times Square, bathed in the legacy brand's signature color with ...

You can spot the zig-zag letters from their zig-zag lines. Let's look at the ‘V’ here. That down up movement makes the zig-zag. ‘W’ is the same, only with more diagonals. Down, up ...

But this time, the uniform is white instead of black, with the shape of a mountain range formed by zig-zag lines inside of the digits. There will also be rainbow-colored zig-zag lines along the ...