The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

One of the classic OOH studies in the United States, conducted by the Institute of Outdoor Advertising (1975), used an American icon, Miss America. People were interviewed on their knowledge of the ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Out-of-home (OOH) ad investment in the UK has maintained its impressive post-pandemic momentum, recording a twelfth consecutive quarter of growth, data from the Advertising Association and WARC shows.