To bring out Litia’s high points — and hide any imperfections — Pavia created a custom shade using Natasha Denim Hyglam and NARS Cosmetics Creamy Concealer in Caramel. Litia’s cheeks were ...

This milestone marks the first time a Latina-owned indie beauty brand has launched a 40-shade concealer range at a major retailer. “We didn't just create a concealer-we created a movement ...