How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you’re in law, insurance, or accounting, you can ...

Keywords related to services, rather than physical items, rank at the top of the most expensive keywords on Bing, per an analysis released Thursday. The word "mobile" sits at the bottom of the list, ...

In June we reported that Microsoft was testing a floating Copilot search box in the Bing Search results interface. Now, ...

Search Engine Land » Platforms » Microsoft » Microsoft Advertising » Bing Ads Updates Keyword Planner With Impression Share Comparisons And More Share Among the updates in V2 of the Bing Ads Keyword ...

Microsoft initiated an update Monday to the Bing Ads Relevance and Quality Policy, adding new policies the company says will improve ad and network quality. The campaigns showing positive performance ...

Bing Ads has announced a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if advertisers had more than 5,000 keywords, an ...

Duane Forrester, Bing's version of Matt Cutts (on some level), posted this long blog post on the importance of keywords in domain names on rankings. In short, he said it is a myth that keyword rich ...

On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets. This change essentially means more advertisers around the world can trademarks they don’t ...

I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as ...

Within the last few years, Bing has continued gaining traction, comfortably holding the second position of the search engine market, behind its leader, Google. Ensuring your website is optimized is ...

Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine. WordStream ...