Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

While direct deposit offers a host of benefits, there are also a few potential drawbacks to consider. Here’s a breakdown of the advantages and disadvantages of direct deposit to help you decide ...